Who is the Modeructor?
At the beginning of this task I selected the image above as SocMedMod's Twitter Avatar. I chose it based on my thoughts of social media moderation at the time - that a social media moderator's role was to orchestrate the various online platforms for his or her organisation and making various platforms work together to achieve the most harmonious outcome.
But now I'm not so sure that the person depicted above with his back to us represents an organisation's social media moderator. After all the analysis and assessment of social media in Rethinking Media, I am in two minds as to who this guy is.
With a nod to Alvin Toffler's 'Prosumer' who represents a blurring of the line that seperates producer from consumer, I have named the person depicted above The Modeructor (diction, readers, diction!), of course being a combination of Moderator/Conductor.
Does the Modeructor represent the social media moderator as I alluded to above? Yes and very much so, but by analysing social media thorugh a political economy lens for the past month, I have also realised that The Modeructor also represents the political and economic elites who control or attempt to control social media. Whether it is platform owners commercialising their prosumer's content, advertisers attempting go orchestrate influence over social media users, or political elites trying to regulate social media, I'm yet to determine precisely. But in very abstract way I'd argue that this power bloc trinity is an embodiment of the 'power' that political economy theorists regularly identify in their critique of society.
So for my final SocMedMod post, who do you think the Modeructor is?
Social Media Moderator or Political Economic influencer?
Please post comments below, or better yet via Twitter using #WhoIsTheModeructor
*Twitter users will be helping contribute to this blog assignment's final presentation.
This is my final post. Thanks for all of your comments over the past couple of months. I hope you all have learnt a bit more about social media moderation and critically assessed its role in current PR/Communications practice.